Profoto Roadshow: Models Wanted


Are you a professional model looking for an inspiring, high-end assignment? For the Profoto Roadshow, an exclusive and international inspiration event for professional photographers, we are looking for models for masterclasses and practical shooting sessions. This is your chance to collaborate with international top photographers and be featured in the most advanced lighting setups.

Profoto is globally one of the top brands in flash and lighting equipment. Our Roadshow is a leading event where professional photographers gather to learn, get inspired, network, and experiment with the latest Profoto techniques.


About the Profoto Roadshow

The program includes:

  • Masterclasses led by international top photographers.
  • Networking opportunities and Q&A with industry leaders.
  • Touch & Try sessions, where participants get hands-on experience shooting in professionally designed sets with you as the model.


Your Role as a Model

As a model, you will be central to both the educational and practical parts of the event:

  • Masterclasses (Morning): You will be the subject during demonstrations (usually 3 sessions of 45 minutes).
  • Touch & Try Sessions (Afternoon): You will be available in the professional sets where participating photographers rotate to shoot (these sessions last an average of 2 to 3 hours, with a short break).


We guarantee a professional approach in all aspects:

  • Styling & Makeup: Provided by a professional team.
  • Catering: You will be well looked after throughout the day.
  • Participants: You will work with around one hundred attendees, divided into small, rotating groups, primarily experienced professional photographers working exclusively with high-end gear and lighting techniques.


Agreements and Image Usage

Transparency regarding image usage is crucial. The agreements are as follows:


Profoto & Partners (Organization)

  • Usage Term: Profoto and the team may use the images for 3 years to promote future events (via website and social media).
  • Campaigns: The images will not be used as official 'product or brand' campaign imagery. Should this be desired in the future, supplementary agreements will be made.
  • BTS: Images captured by the BTS (Behind The Scenes) photo and video team may also be used for 3 years on web and social media.


Participating Photographers

  • Touch & Try Photos: Photos taken during the Touch & Try sessions may only be used for the photographer’s personal portfolio and social mediaCommercial use is excluded.
  • Right to Veto: The model has the right to reject photos on a reasonable basis. In case of doubt or dispute regarding the rejection, the organization (Profoto Roadshow) will make the final decision. The model can specify whether they wish to be tagged.
  • Content: If possible, we ask models to provide their own content (photo/video) that we may use for promotion via Profoto Global and the masterclass presenters (international top photographers).


Workflow & Compensation


Are you interested? Here is how the process works:

  1. Selection: Our team searches for suitable models who express interest and fit the concept.
  2. Final Choice: A shortlist is created, from which the team, in consultation with the masterclass presenter, makes the final selection.
  3. Booking: Selected models are booked.


The following fees apply, based on an all-in day rate, excluding VAT, and all-inclusive (covering travel expenses, agency fees, and all surcharges):

  • The fee is € 750,- for models involved in both the masterclass and the touch & try sessions.
  • The fee is € 450,- for models engaged solely for Touch & Try.


Please note: The rates listed are all-in (half) day rates. There is no room for the application of agency fees or other surcharges. We regularly work with agencies, but these fees cover all costs and rights.


We look forward to hearing if you are interested in participating in this unique and international event!

This is a concept video of the latest Roadshow in Berlin


About Me


I'm Jeroen Nieuwstad, a Photographer and Marketing Consultant with 25 years of experience in branding and marketing.


As a dedicated Photographer and Profoto Ambassador, I am uniquely positioned within the industry. I am an integral part of the Profoto Roadshow team, where my role involves:

  • Scouting and Team Selection for Roadshows and other key events.
  • Marketing Strategy.
  • Together with Laurence De Groot, production manager


My background allows me to bridge the gap between creative vision and strategic execution for high-profile projects like the Roadshow.

Sascha Worung Editorial Profoto

Fashion Beauty Editorial Fotograaf

Portretfotografie with Nissrine